Company Overview
Principal Solar partners with solar owners and developers to aggregate the existing solar installation base in the US into a single, distributed solar utility. Capitalizing on the gigawatts of already-installed solar power, we provide a secondary financial benefit to existing owners of solar projects by bringing them into our network of independent solar power producers.
Core Strategy
- Merging existing independent solar power plants into a common structure, allowing for shared revenue growth and mutual value creation.
- Establishing the Company as the market thought-leader by issuing thoughtful and timely White Papers, events and impactful press releases to the mainstream media.
- Implementing new commercial solar projects directly and via key partners by making them shareholders in our network of independent solar power producers
- Positioning the company to develop massive Gigawatt projects on a global basis.
We Believe
Solar generation will become self-sustaining within three years – and we intend to drive that transformation.
The Drivers for the rapid transformation include:
- 40% + price declines in solar technologies in the past 2 years
- Forecasted on-going price declines for these technologies
- Expanding global technological innovation driving greater solar efficiencies
- Free and highly available sunshine around the globe
- Affordable and non-productive land
- Rising, expensive utility rates
- National security issues associated with fossil fuels
- Political pressure to reduce carbon emissions and other pollutants
- International Energy Agency (IEA) projections that solar will provide up to 25% of global electricity production by 2050
- Solar plant life expectancies of 25+ years
- Massive German, Chinese & Japanese investments have advanced solar technologies and drastically reduced cost
- National solar policies spurring deployments in many large EU and Asian countries and several US states
- Traditional electricity generation companies are moving cautiously into solar
- Solar has experienced an average annual growth rate of 40% for the last decade
- Accelerating health care costs directly tied to pollution and environmental degradation forces policy-makers to make changes
- Huge new business and related employment potential in the US and global markets
- Massive public-sector funding to spur new projects and new technological development
- Accelerating private-sector support for strategic investment
The time has come to be the leaders in transforming the world energy stage. Read why.
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