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PSI Ratings: Setting an
industry standard for PV modules

Press Feature: Solar Novus Today
By Matthew A Thompson, PhD

Michael GortonApril 9, 2014 -The PSI PV Module Rating is the industry’s first and only comprehensive, independent rating standard. Launched by the Principal Solar Institute (PSI) and guided by an advisory board of highly influential academic and industry experts, the PSI Rating is designed to help large-scale solar consumers make informed, intelligent comparisons and decisions when selecting photovoltaic (PV) modules. Its methodology defines the standard for comparing critical characteristics of PV modules between different manufacturers and across product lines. Read More...


Principal Solar, Inc. Supports Earth Day Texas 2014: Festival Enhances Green Initiatives, Showcases Sustainable Businesses and Drives Action:
Fair Park, Dallas, April 26-27, 2014

Press Release: Principal Solar Inc.

Dallas, TX – April 2, 2014Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create The World's First Distributed Solar Utility™, joins in celebrating Earth Day Texas (EDTX), a nonprofit organization led by environmentalist Trammell S. Crow and other community leaders, held at Fair Park, Dallas, April 26-27, 2014. The event is an annual, outdoor festival seeking to elevate environmental awareness and influence the way Texans think, live and work.  Read More...


Unbiased, Comprehensive
Solar Module Rating System

Press Feature: Alternative Energy Magazine
Interview with Matthew A Thompson, PhD

Michael GortonMarch 25, 2014 - PV modules already have a nameplate rating -- why is yet another rating needed?

The nameplate rating on PV modules only indicates the power that may be produced at a single, standard test condition. The Principal Solar PV Module Rating uses a computational approach based on Lifetime Energy Production that allows side-by-side comparison of the long-term energy production over a realistic range of sunlight and temperatures. We have found examples where a module with higher nameplate power rating actually produces less energy than one with a lower rating. Read More...


Principal Solar Institute Marks First Anniversary: Launches Manufacturer Ratings Table to Augment Unbiased, Comprehensive Solar Module Rating System
Press Release: Principal Solar Institute

Dallas, TX – February 26, 2014 – The Principal Solar Institute, an online reference center and resource guide for commercial and utility scale solar markets, acknowledges the growing influence of its PV Module Rating one year after introduction, expands its database in response to requests by thousands of visitors, and launches a new Manufacturer Ratings Table.  

Read Full Release...


Michael GortonKeeping PACE with Texas: Financing opens commercial & industrial renewable markets
Press Feature: North American Clean Energy 
by Ann Drumm & Matthew A Thompson, PhD

As a renewable energy provider, Texas is currently a really good state to be working in. Those based in the area can expect to expand their business starting 2014, with the state’s authorization of an innovative financing mechanism for projects on commercial and industrial buildings. Read More...


Build, Borrow or Buy?
Three Strategies for Growing Your Company

Press Feature: Texas CEO Magazine

Energy Investors Banking on SolarFebruary 1, 2014 - In their recent HBR book, Build, Borrow, or Buy: Solving the Growth Dilemma, authors Laurence Capron and Will Mitchell focus on those three growth strategies for companies to expand. Companies that “build” are those that scale up by doing more of what they’re doing now through internal innovation. Companies that “borrow” enter into joint contracts and alliances; and companies that “buy,” grow through mergers and acquisitions. Read More...


PSI's Michael Gorton & Dan Bedell to be featured speakers at Solar Power Generation Conference
Announcement: Principal Solar Inc.

Michael GortonMichael GortonJanuary 31, 2014 - PSI’s Michael Gorton, CEO and Chairman, and Dan Bedell, executive vice president, Strategic and Corporate Development, senior director, Principal Solar Institute, will be featured speakers during the Solar Power Generation conference this February in San Diego, Calif. 

Be sure to catch these sessions:

Dan Bedell – “Optimizing Solar Power Generation” track on Tuesday 4th February 2014, during the Supply Chain Quality Assurance session at 11:35 a.m.

Michael Gorton – Financing Solar Power Generation track on Wednesday 5th February 2014, during the panel discussion “Why has solar power in the U.S. become such an attractive market for investors?” at 1:30 p.m.

For more details, visit Green Power Conferences.


Principal Solar Institute Webinar: Retired Brig. Gen. Becky Halstead Discusses Effective Strategies for Leaders in Every Sector of the Energy Market
Press Release: Principal Solar Institute

Leading Change in the Energy Industry

Michael GortonDallas, TX – January 31, 2014 – The Principal Solar Institute, an online reference center and resource guide for the commercial and utility scale solar market, will host the Webinar “Leading Change in the Energy Industry,” Tuesday, Feb. 11, 2014, 3 p.m. – 4 p.m. EST. Presented by retired Brig. Gen. Becky Halstead, the first female Commanding General in U.S. military history to lead at the strategic level in combat and author of “24/7: The First Person You Must Lead is YOU,” the Webinar discusses how energy industry leaders can learn key strategies to help forge a path toward a stronger, more sustainable future. Read More...


Energy Investors Banking on SolarWhy Traditional Investors
are Banking on Solar

Press Feature: Solar Novus Today
by Michael Gorton, CEO & Chairman of Principal Solar Inc.

January 29, 2014 - The bankability of solar investments is generating wide receptivity among traditional oil and gas energy investors, making solar part of a much broader capital market.  Large-scale solar is a low risk investment when backed by a power-purchase agreement (PPA), so it is a good investment for risk-matching investors such as pension plans and insurance funds. Read More...


Principal Solar, Inc. Files S-1 Registration Statement
Press Release: Principal Solar Inc.

Dallas, TX – January 13, 2014Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create The World's First Distributed Solar Utility™, has filed its S-1 registration statement on Dec. 23, 2013 with the goal of becoming a fully reporting company with the Securities and Exchange Commission (the “SEC”) if and when PSI clears comments with the SEC. Read More...


Energy Investors Banking on SolarEnergy Investors
Banking on Solar

Press Feature: Energy Executive
by Michael Gorton, CEO & Chairman
of Principal Solar Inc.

Winter 2013 - The bankability of solar investments is generating wide receptivity among traditional oil and gas energy investors, making solar part of a much broader capital market.  Large-scale solar is a low risk investment when backed by a power-purchase agreement (PPA), so it is a good investment for risk-matching investors such as pension plans and insurance funds. Read More (flip to page 10)...


Principal Solar gets backing
from Carlyle to become solar utility

Press Feature: Dallas Business Journal

Michael GortonDecember 26, 2013 - Principal Solar, Inc. wants to be the world’s first solar utility company, aggregating pure solar power from around the United States.

The Dallas-based company will start acquiring large-scale solar farms next year with financial consulting from Carlyle Capital Markets, based in Dallas.

On Thursday, I spoke with Dan Bedell, executive vice president of strategic and corporate development at Principal Solar, about the company’s plans for 2014.

His goal is to invest $50 million to $100 million, with backing from Carlyle, in solar utilities. Read More...


Carlyle Capital Markets to Source Capital for Principal Solar Project Acquisition and Development
Press Release: Principal Solar Inc.

ForbesDallas, TX – December 23, 2013Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility TM, has engaged Carlyle Capital Markets Inc. (CCMI) as its financial consultant to guide its funding strategy for the acquisition and development of solar projects. CCMI was selected based upon its extensive experience with alternative energy projects. Read More...


A Better Way to Think About Solar with
Principal Solar Chairman and CEO Michael Gorton

Press Feature: Chris Versace

Michael GortonDecember 10, 2013 - Joining me this week on PowerTalk is Michael Gorton, the Chief Executive Officer and Chairman of Principal Solar Inc. (PSWW). There’s been a lot of speculation by investors in the solar space, some making big money along the way and others losing it in the shares of companies like First Solar (FSLR)SunPower Corp. (SPWR) and of course Solyndra, Inc. It’s the view by those at Principal Solar that many are thinking about the solar industry the wrong way. Rather than replacing traditional forms of energy — nuclear, coal and natural gas — Michael and his team see solar-generated electricity becoming a self-sustaining, investment grade asset within two to three years. Read More...


Texas Creates "PACE in a Box"
Press Feature: Solar Novus Today
Written by Charlene Heydinger and Matthew A. Thompson, Ph.D.

ForbesNovember 6, 2013 - The Property Assessed Clean Energy ACT (PACE) creates a new program administered by local governments in Texas. PACE programs use voluntary assessments to attract long term, affordable financing for energy efficiency and water conservation improvements to commercial and industrial property. Under PACE programs, a local taxing authority places a senior lien on a property to secure a loan used to make permanent improvements that increase energy efficiency, conserve water, or add renewables or other on-site power generation. Read More...


Brenda JacksonPrincipal Solar Names Former Oncor Executive Brenda Jackson to Board of Directors - Another high-impact, industry leader joins the team
Press Release: Principal Solar Inc.

Dallas, TX – October 22, 2013Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility, today appointed Brenda Jackson, former chief customer officer and senior vice president of Oncor, Texas’leading electric transmission and distribution service provider, to its Board of Directors. Jackson’s expertise and experience in the electric energy sector will introduce opportunities for PSI to strengthen its market relationships and enhance the corporate value proposition. Read More...



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